Ebook Download Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech), by Evan Bailyn
Ebook Download Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech), by Evan Bailyn
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Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech), by Evan Bailyn
Ebook Download Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech), by Evan Bailyn
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About the Author
Evan Bailyn is an Internet entrepreneur, speaker, and child advocate. He is best known for being an expert at search engine optimization, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online. His Facebook page, which provides daily inspirational thoughts, has more than 100,000 “likes,”making it one of the most popular noncelebrity pages on Facebook. He has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, The International Business Times, and Crain’s New York Business Daily. He is a frequent speaker and television guest. In 2010, Evan established The Evan Bailyn Foundation, which awards grants to groups that promote emotional awareness in children. Bradley Bailyn is an Internet marketing expert and co-founder of First Page Sage. He tracks Google’s algorithm on a daily basis, ensuring that clients’ websites remain optimized for maximum exposure on Google. He also helps clients tune their websites to convert as many visitors as possible into buyers—a science known as conversion optimization. Bradley graduated from New York University’s Stern School of Business, where he studied accounting, and then went on to Brooklyn Law School, where he did legal work for various government and international agencies, including the United Nations and United States Agency for International Development. He briefly ran his own law practice, and then left to join forces with Evan and pursue a shared dream of building a business that made a real difference in people’s lives.He has been profiled in The New York Times, Crain’s New York Business Daily, and The Daily News.
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Product details
Series: Que Biz-Tech
Paperback: 240 pages
Publisher: Que Publishing; 1 edition (March 28, 2011)
Language: English
ISBN-10: 0789741032
ISBN-13: 978-0789741035
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 11.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
92 customer reviews
Amazon Best Sellers Rank:
#987,649 in Books (See Top 100 in Books)
I got this book and took it to work and placed it on my desk thinking I will read a few pages during lunch to get a feel of it. I ended reading it through my lunch and did not eat lunch. I could not drop the book. I have invested in over 15 books on the same subject but NONE of the authors have the confidence and intelligence of this young man. He knows what he is talking about and tells you the truth of the business that other authors intentionally shy away from because they want to 'sell'. This guy is the deal. Actually I am completing my Master's degree in Internet Marketing and I have to write about a 'Master' kind of hero in my field. I chose Evan and I will be researching his works and present a paper to my class. That is how good he is. I recommended the book to my peers and they have been very impressed. Buy this book. You will not regret it.Great read
This is my first and only book review on Amazon. I have read this book twice, one to absorb it overall, and a second time to make notes of what I need to go do with my website. I came to this topic sheepishly. I knew I needed to understand SEO, knew that I knew nothing about it, and was tentative about really diving in. It wasn't but a few pages in that I realized that not only was this an imperative, but also that it was very doable with a little care.I particularly like how he logically deduces what is important to the Google algorithm, makes clear that it is constantly evolving, and clearly separates the practical from the arcane. He and his co-author also make it fun to read, because they 'write with a smirk.'So, after I read it the first time, I had a specific question that I thought I needed to address before embarking on a redesign. So, I went to his website, found a "contact us" section and wrote him an email. It was a Sunday morning. He responded within 90 minutes.This is a valuable resource. Worth every penny.
Knew most of the stuff already.
I heard Evan speak at an event in Silicon Valley and came away impressed at his outlook on how search and social media are evolving. I went on to buy his book (Kindle version) and it's well worth the $10. I believe the title actually doesn't do it justice and under sells the true value of this book - yes, it's focused on SEO/SEM/Google, but it really is a fantastic primer on how to evolve "offline" marketing strategies into a successful online strategy. If you're considering SEO for your online business, read this book now!
Whatever you do; do not read this book without a paper a pen or a word document open! You WILL want to take notes!Put simply - if you have a business, blog or website then, you need this book, period.From the get go evan does remarkably well explaining SEO from the ground up. Whether you are a novice or not this book is guaranteed to provide something useful. Optimizing for Google, Bing, or Yahoo Evans Outsmarting Google doesn't miss a beat and will make sure that you have a clear understanding of what you need to do and just how you should do it.Pictures and examples through out the book aid to illustrate point and complex concepts and methods are broken down for easy digestion. The world of SEO may be foreign before picking this book up but they wont be when you put the book back down!! I would recommend this not just to those who own a business but to anyone who wishes to understand Google and the internet.
This book is awesome for SEO amateurs as well as those that have some experience in the field. The best part about this book is that although the subject isn't anything too sexy, Evan Bailyn really makes it a fun read - especially with the examples that he uses that put concepts into real perspective. He also reveals a lot of his own secrets and helpful tips that I have not heard of before. I think that after reading this book you will come away with dozens of ideas of your own to try. If you have any questions regarding SEO, this book is sure to answer them and provide you with a ton of insight regardless of the industry or business that you are in. If you are remotely interested in marketing or employed in the field, this book is a must-read. Hats off to Bailyn.
I bought this book last summer before I launched my e-commerce site to understand the nuances of SEO. Although I do programming, I didn't have a whole lot of exposure to SEO and the book Evan wrote was so easy to follow that one does not need much technical knowledge to understand what's written and to implement his ideas to gain site visibility in search engines. I really enjoyed reading this book because his ideas are actionable and does not include a lot of technical theories to confuse readers. This book was an excellent purchase and is a great resource for all e-commerce and Internet businesses.
Outsmarting Google is best book on SEO that I have read, and definitely goes onto my list of favorite marketing books. If you are a business owner or internet marketing consultant, you will benefit from reading this book.
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