Free Ebook Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Free Ebook Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Free Ebook Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
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Review
Political Campaign Communication is deservedly an institution, established as the seminal study of election campaigning and the role of strategic communication since its first edition. This updated eighth edition—which features examples from recent campaigns and explores the use of digital technologies—continues to position the book as the key manual for understanding U.S. elections. (Darren G. Lilleker, Bournemouth University)Political Campaign Communication is an expert take on the many important roles that communication plays in political campaigns. Clearly organized and well written, the book draws on lively examples from the past and present to illuminate its subject matter. There is little doubt that the new eighth edition of this classic text will appeal to students and professors alike. (Kevin M. Coe, University of Utah)The updated eighth edition of this book maintains its position as an outstanding and comprehensive examination of American political campaign communication, both in theory and practice. Because campaign procedures in other parts of the world are often inspired by campaign features initially elaborated in an American context, it will also be of great interest to international students and scholars. (Lars W. Nord, Mid Sweden University)This book masterfully introduces and explains key concepts, terms, and contexts that help us understand campaign rhetoric and communication in the specific context of the U.S. political scene. Communication is at the core of every political campaign, and Trent, Friedenberg, and Denton make us smarter about how it works. Scholars of campaign rhetoric, media commentators, and general audiences all have something to learn from Political Campaign Communication. (Paul Achter, University of Richmond)
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About the Author
Judith S. Trent is professor emerita of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Tech.
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Product details
Series: Communication, Media, and Politics
Paperback: 384 pages
Publisher: Rowman & Littlefield Publishers; Eighth edition (November 19, 2015)
Language: English
ISBN-10: 1442243341
ISBN-13: 978-1442243347
Product Dimensions:
7.1 x 0.6 x 9.9 inches
Shipping Weight: 12.6 ounces (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#813,818 in Books (See Top 100 in Books)
This is the kind of textbook you HAVE to slog through. I read it for content. Nothing else. States a lot of obvious facts. A lot.The writing is weak, dull and boring. I will not count how many times the authors state a fact and then start the next sentence with "In other words..."Annoying and weak. Why say something one way and then paraphrase yourself? Say it correctly the first time and be done with it. In other words, I don't know why the authors didn't say what they wanted to say the first time. Might have saved some paper, ink and time.get it?
this book was assigned as a college read nothing special
boring book.
good buy
Really good, useful, well-organized and informative book!
Perfect Condition and an excellent read! This book very plainly reads to the basis of political campaigning. Easy to understand and follow.
I love the material covered in this book. It provides great examples, is interesting, and well written!
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