Free Ebook Blur: The Speed of Change In the Connected Economy, by Christopher Meyer
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Blur: The Speed of Change In the Connected Economy, by Christopher Meyer
Free Ebook Blur: The Speed of Change In the Connected Economy, by Christopher Meyer
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Amazon.com Review
Stan Davis and Christopher Meyer look at how three factors in the wired world--speed, connectivity, and intangibles--are driving the increasing rate of change in the business marketplace. Citing examples that include Mercedes-Benz automobiles, Otis elevators, and even Amazon.com, Davis and Meyer interpret how development in these three areas is causing the boundaries of other formerly distinct categories to blur. Once business tended to be either products or services. But what about a box that tracks your car if stolen? You are buying a product--a piece of electronics--but are actually receiving a service--the ability to track a stolen automobile. The distinction between buyers and sellers is also blurring; for example, in grocery stores vendors buy shelf space from the retailer but also sell their products to the store. Even the distinction between work time and home time is blurring with the development of Internet-powered home offices, where time can be used more flexibly. According to Davis and Meyer, blur should be embraced because it will only increase. The authors wrap up with 50 ways to add productive blur to your business and 10 ways to adapt to blur in your personal life. --Elizabeth Lewis
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From Kirkus Reviews
A feel-good guide to doing business in the post-industrial age. A new economy is emerging, say the authors, every bit as world-changing as that created by the Industrial Revolution, and they call this new economy BLUR. Its characterized by Speed, Intangibles, and Connectivity. Speed is the shrinkage of time through near-instantaneous communication and computation. Connectivity is the shrinkage of space with the advent of the Web, E-mail, beepers, and other media of communication. Intangibles are values without mass, most importantly knowledge and its mobility, made possible through Speed and Connectivity. Throw away your business economic texts, say Davis and Meyerthe world of BLUR makes them obsolete. Companies prosper by not owning vast amounts of productive capacity. Nike, for instance, is a sort of Seinfeld of the business world, making nothing, but prospers by selling image and design. In the world of BLUR, work and home become one; consumers sell and sellers buy; workers become entrepreneurs selling their skills temporarily to the highest bidder and then moving on; competitors cooperate. The only certainty is uncertainty, but if economies, companies, and individuals embrace this uncertainty, and think creatively about and within it, they will prosper. The authors are on to something here; they've seemingly caught the Zeitgeist. Yet in their enthusiasm they may overstate just how BLURred (as they say) the economy actually is. Yes, Nike sells image, but somebody is making those expensive sneakers, and they are not to be heard from here. Consumers sell information back to producers, which they in turn use to improve what they sell, but does that fundamentally change patterns of concentrated economic control? And while we can buy groceries over the Internet, how many people do? (The book is devoid of statistical or quantitative analysis.) As a guide to surviving in the new business world, this is most intriguing and entertaining. As a careful analysis of what's really going on, it falls short. (illustrations, not seen) -- Copyright ©1998, Kirkus Associates, LP. All rights reserved.
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Product details
Hardcover: 265 pages
Publisher: Addison-Wesley; First Edition edition (March 25, 1998)
Language: English
ISBN-10: 0201339870
ISBN-13: 978-0201339871
Product Dimensions:
6.5 x 1 x 9.5 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.4 out of 5 stars
32 customer reviews
Amazon Best Sellers Rank:
#3,667,568 in Books (See Top 100 in Books)
This book is probably becoming a little dated now (who is this Netscape company again?). Unfortunately for this reason it doesn't have the impact it probably did back around the time of the dot com boom. Many of the concepts and ideas which were probably revolutionary at the time are now widely accepted and some are likewise ridiculed.The book does illustrate how fast technology changes and how rapidly we have evolved in such a short time. In that respect its concept of 'Blur' rings true yet I wouldn't recommend it highly to people looking to gain and insight into where technology is heading.In summary this book is now probably more about history than the future. The world has changed and many of the concepts delivered by the book are now mainstream and perhaps in some respects antiquated. For this reason I can't recommend it to people looking to gain insight into the continuing digital revolution yet it does hold some interest when seeking to examine what was predicted and what eventuated.
Many business books fall into the trap of exorting the latest, greatest thing, taken to extremes.Unfortunately, evolution not revolution is not the order of the day. In April 1999, it might seem obvious that the New economy was here to stay, and you either got with the program, or were left in the dust. Here in January 2001, alas, the old world is back and the new economy is left battered, with 2000 being one of the worst years for the market as suddenly the discovery was made that even if you were making a new world, it had to be paid for.Which isn't to say that Blur is an invalid book. The world did really change in the last few years. It just didn't change as fast as the authors of the book would like. The current market has the old economy picking what it likes from the wreckage of the new, and implementing the fundamental changes of the new into itself. Of course, a few titans have risen and shrugged off the drop - well enough to survive anyway - and will soon take their place as stalwarts of the market.I'd recommend reading this book, subtracting some of the enthusiasism and applying the lessons as you see fit.It seems certain to me that counting on a company to take care of you for a career is a bad idea, and people will be balancing work at home and home at work for the forseeable future.I think the concept of everyone doing an IPO for the futurized earnings potential is a bit too visionary. David Bowie has established himself. Most other people haven't. The concept, though, of why one might invest in the aggregate of the careers of a group of people (buying stock in a company, that is), while not investing individuals in an interesting one to think about. At a guess, it's a balance of risk and knowledge.There are many other things that are worth thinking about in this novel. Just remember that the economic environment that spawned it took a hard downturn, which doesn't invalidate the vision, but reality can do that.
"Connectivity,Speed,and Intangibles...are blurring the rules and redefining our businesses and our lives." This is the premise, the outcome of which is a "meltdown of all traditional boundaries." I loved Future Perfect, and of all Stan Davis's books, this one comes in second in the category of thought provoking. The examples are many, and good. "...the Intangibles get serious....Amazon.com, the online bookstore, is an elegant example." The conclusion, Fifty Ways to Blur Your Business, neatly summarizes the main points of the book, and could be an action checklist for businesses.
BLUR is the word that Davis and Meyer have chosen to describethe business world in the Information Age. Speed, connectivity andintangibles are the three factors that contribute to the BLUR world. As the speed of change and daily life increase, businesses are being called upon to reinvent the way that they operate and interact with everyone and everything around them. No longer can businesses provide discreet products with discreet timelines, they now must provide offers that combine the product with services and upgradability.Also blurring, are the roles of people both on the buyers and sellers side of the equation. Organizations now want, and need, information that the traditional buyer has and that business is willing to pay for. The roles of economic and organizational webs are also a sign of a blurred world. The relationships that businesses form with competitors and business partners alike are reshaping the way in which they operate.Finally, the resources that organizations utilize are also blurring. The traditional roles of employee and employer are changing as the comodifcation of knowledge puts more power in the hands of the employee to negotiate. Capital too is burred. The traditional ideas of holding hard assets and maintaining strong ties to financial backing are giving way to the intangible assets of intellectual capabilities and human resources. The ability of an organization to leverage the relationships at both the corporate and personal level is crucial to success in the blur world.BLUR provides the reader with integrated picture of how the speed, connectivity and intangibles of the "modern" world are forcing a change in how successful organizations operate. It also recognizes that BLUR is a moving target and that in the process of trying to study it, it has changed. Stressing the importance of learning how to perceive and react to the BLUR world, being adaptable and learning how to make the speed, connectivity and intangibles work for us and not against us.
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