bellabelle19.blogspot.com: Desember 2014

Jumat, 19 Desember 2014

Free PDF Red Queen, by Victoria Aveyard

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Red Queen, by Victoria Aveyard

Free PDF Red Queen, by Victoria Aveyard

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From School Library Journal

Gr 9 Upâ€”Seventeen-year-old Mare Barrow lives in a world where one's lot in life is determined by the color of one's blood. She was born a Red and has to make a living by pickpocketing and trying to dodge "the conscription" and being sent off to fight an ongoing war. Mare's resigned herself to the fact that she'll always serve the Silver, a genetically gifted group of people with supernatural abilities. A chance encounter with the prince causes Mare to suddenly find herself at the royal palace as a servant, where she discovers in front of everyone that she also has a unique gift. She is Red and Silver, and could be just the spark the Reds need to rise up against the oppressive Silvers. The king and queen quickly cover up Mare's anomaly by presenting her to the rest of the Silvers as a long-lost princess and betroth her to their second-born son. Now Mare is torn between playing the part of a Silver, and helping out the Scarlet Guard rebellion. The story has touches of the usual dystopian suspects. However, it's formulaic elements are far outweighed by the breakneck pace and engaging characters. There's a bit of teen romance, but luckily the characters are self-aware enough to realize its frivolity among the story's more important plot points. A solid debut from Aveyard and a welcome addition to the plethora of speculative teen lit.â€”Kimberly Castle-Alberts, Hudson Library & Historical Society, OH

Review

“A sizzling, imaginative thriller, where romance and revolution collide, where power and justice duel. It’s exhilarating. Compelling. Action-packed. Unputdownable.” (USA Today)“Aveyard weaves a compelling new world of action-packed surprises... inventive, character-driven.” (Kirkus Reviews)“A volatile world with a dynamic heroine.” (Booklist)“Breakneck pace and engaging characters.” (School Library Journal)“ [Aveyard] sets her audience up for a gaspworthy twist that reconfigures nearly every character’s role and leaves Mare with no one to trust but herself... This blend of fantasy and dystopia will be an unexpected and worthy addition to many genre fans’ reading list.” (Bulletin of the Center for Children’s Books)“Fascinating world building... Readers will be intrigued by a world that reflects today’s troubling issues concerning ethnic inequality, unfair distribution of wealth, pollution, warfare, political corruption, and the frightening power of the media.” (Voice of Youth Advocates (VOYA))

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Product details

Series: Red Queen (Book 1)

Hardcover: 388 pages

Publisher: HarperTeen; 1st edition (February 10, 2015)

Language: English

ISBN-10: 9780062310637

ISBN-13: 978-0062310637

ASIN: 0062310631

Product Dimensions:

6 x 1.2 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

2,458 customer reviews

Amazon Best Sellers Rank:

#8,436 in Books (See Top 100 in Books)

This was my first reread for this book, the last book in the trilogy came out and I just wanted to start from the beginning. I love Mare. She's strong and hard because she has to be, but she's scared too and she isn't afraid to show it. I hate Maven with everything in me. I will always hate Maven. I don't care if she some how redeems him, he's the devil. I'm going to be honest and some people might not agree with me but I don't like Cal either. The magic is easy to understand, easy to picture, and enhances the story. I love the red, but stronger concept. The ending is still my favorite part, like the very ending with the surprise involved. I love how fast this story goes, it's got a lot of info but it never feels like a dump, it always flows smoothly. I cannot wait to jump into the next one again and live in this world a little bit longer.

The Red Queen which is the first book in this series is fantastic. I would describe it as a Hunger Games meets Harry Potter story. I was hooked immediately and tore through the first book but unfortunately thatâ€™s where this series peaked. Book two was meh and books three and four were terrible. First, they should have been combined and this should have been a trilogy. Second, they just seemed to drone on and on with so many unnessary scenes and story lines. Finally and most frustratingly is that after reading these books itâ€™s appearant Miss Aveyard has never been in love and has quite possibly only experienced terrible relationships. She excelled in describing the disfunctional relationships between the characters but all the emotional moments just fell flat. All the romantic relationships within the book were luke warm at best and unfortunately you are forced to read all four books to figure that out. I had such high hopes for this series after reading Red Queen and was thoroughly disappointed. If you donâ€™t mind ending in a cliff hanger Iâ€™d say Red Queen is an enjoyable beach read, but save your money on the next theee books. You wonâ€™t get the satisfied ending you expect after spending $45 and countless hours reading.

Over the years I have read a lot of adult and young adult fantasy/urban fantasy. Given my experience with the genre, patterns start to stand out.In the Red Queen, some of those typical F/UF patterns are definitely presented, which DID make me say "hmm" when my mind was led to other series that I had read.THE PLOT: Overall, there are some details that make this world unique. The division between the people, into the Silvers and Reds brings something new to the table and gives a little bit of the author's own flair. However, it follows the traditional setup of today's young adult dystopia when she creates the conflict between the HAVES (Silvers) and the HAVE NOTS (Reds). The Silvers are born with powers (literal, social, and political) as well as privilege. Their unique magical abilities make them "deserving" of ruling the world and too special to die in the midst of the long-running war in their world. The Reds are ordinary, and they take up the burdens of the world such as the heavy working with a conscription deadline of 18- if they do not have a job at that age, it is off to war they go.THE CHARACTERS: Mare Barrow, the main character, is OK. There is a lot that happens in this first novel, a lot of hard truths and experiences that set her up for some overdue character development in 2016's sequel, The Glass Sword. Some of her issues put her on the pedestal next to Suzanne Collins' Katniss and Veronica Roth's Tris; she becomes caught up in a revolution and hasn't found her footing between being a pawn, a revolutionary symbol, or standing on her own two feet and being a real person-- not a tool. There are some characters that readers will love, and others that they will love to hate. Aveyard does a decent job with her other characters, making it easy to form an attachment (and a clear preference) between the two princely brothers, Tiberian (I won't tell you his other name and spoil things) and Maven.THE TWISTS: I won't ruin things and go into specifics, but there were a few major twists within the novel. The most important one is both surprising and unsurprising. When this twist was revealed, I could understand why Aveyard made this move, and it made sense for the purpose of her plot. At the same time, I did not LIKE this twist and had hoped it wasn't coming. It sets up the rest of the major conflict for the second book, but readers may find themselves frustrated when they have to adjust their view of a previously lovable character.THE ROMANCE: There's enough of a romantic spark to provide some conflict for Mare and move her relationships forward into complication. She is the basis of three different romantic interests. One with an old childhood friend while the others entangle her with the two princes. Aveyard toys with the reader, making it seem clear (at least to me) who Mare should be with, and then almost gleefully ripping that away. In some ways, I think that this is good for the reader. Too often we get set into our own ways and beliefs of how a book should turn out, and it can be refreshing (though disappointing) when we have to adjust and be open-minded to pairings and characters that we didn't root for in the first place. Plus, it also lets you root for a relationship despite the odds, if you don't want to give up.OVERALL IMPRESSION: Overall, I enjoyed the book. There were enough familiar patterns that I could make some predictions about where the main story arc would take Mare, but not enough to ruin my experience of reading the Red Queen. For those of you with the spare money, time, and an avid love of F/UF, check out RQ. It's worth a read, and with the sequel coming out in the next month and a half, interested readers won't have long to wait for the new installment. I hope Aveyard continues to distinguish her storyline within the second book, and help pull Mare out of Katniss and Tris' shadows.

This book - if it were based on a creative paper in school - would have gotten the author's butt kicked to the curb for copying so fast her head would have spun.All of the elements of the story that work are lifted with shocking lack of disguise from the Hunger Games. I liked the Hunger Games but I'm far from a superfan, and hadn't read it for YEARS, but immediately certain things in the book just made me roll my eyes. Trade in 'Seam' for 'Stilts', and take all of the character development components that work for the Hunger Games, and that is about the only redeeming feature of this work.Plot holes you can drive a truck through? Yes. Condescending stuff about how the heroine (using that term loosely) bleeds inside, being just self absorbed and emo enough to make it 'young adult' fiction? Someone doesn't think much of their readers. Not to mention how clearly this person is angling to sell movie rights by incorporating what I can only describe as sound-bites of comedic relief into the action scenes, which a) don't really work, and b) just make the book worse.

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Kamis, 11 Desember 2014

Download The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier

Download The Brand Gap: How to Bridge the Distance Between Business Strategy and Design, by Marty Neumeier

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Review

“The surprise book of the year!” —JOHN MOORE, EDITOR AT FAST COMPANY “The first book on brand that seems fresh and relevant.” —RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN “A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light, visual way. Learn about the power of imagery and the role of research in building a heavy-duty brand—without the heavy-duty reading.”—DAVID A. AAKER, AUTHOR OF BRAND PORTFOLIO STRATEGY AND BUILDING STRONG BRANDS “Finally, a book that cuts to the heart of what brand is all about—connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage.” —SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL “A well-managed brand is the lifeblood of any successful company. Read this book before your competitors do!” —TOM KELLEY, GENERAL MANAGER, IDEO, AND CO-AUTHOR OF THE ART OF INNOVATION “In THE BRAND GAP, Neumeier reminds us that the ultimate moment of truth for all brands is the customer experience. Customer perceptions trump our own perceptions.” —KURT KUEHN, SENIOR VP OF WORLDWIDE MARKETING AND SALES, UPS “This is not just another book on brand. This is the ONLY book you’ll need to read in business, engineering, and design school.” —CLEMENT MOK, design entrepreneur “Must-reading for anyone who wants to understand how their business strategy will succeed or fail when put to the ultimate test: ‘Do customers perceive a difference that’s desirable?’” —STEVE HARRINGTON, DIRECTOR OF STRATEGY AND OPERATIONS, HEWLETT-PACKARD “The book slices like a hot knife through all the turgid, pseudo-academic nonsense that surrounds branding. It’s now on the course list for my graduate students, and new members of my team at Ogilvy get a copy with their training materials.” —BRIAN COLLINS, EXECUTIVE CREATIVE DIRECTOR, OGILVY

From the Back Cover

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: - the new definition of brand- the five essential disciplines of brand-building- how branding is changing the dynamics of competition- the three most powerful questions to ask about any brand- why collaboration is the key to brand-building- how design determines a customer's experience- how to test brand concepts quickly and cheaply- the importance of managing brands from the inside- 220-word brand glossary From the back cover: Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

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Product details

Paperback: 208 pages

Publisher: New Riders; 2nd edition (August 14, 2005)

Language: English

ISBN-10: 0321348109

ISBN-13: 978-0321348104

Product Dimensions:

5.3 x 0.8 x 8 inches

Shipping Weight: 10.4 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

179 customer reviews

Amazon Best Sellers Rank:

#19,230 in Books (See Top 100 in Books)

If you know who Marty Neumeier is then you don't really need to read my review on his book. If you don't and you're just beginning to learn about branding, advertising or design then this you definitely want to buy this book, and his others: The Brand Flip, Zag & The 46 Rules of Genius.

Clear and to the point. Marty Neumeier articulates his â€œbest practicesâ€ to branding, debunks old myths and brings fresh perspective to helping businesses communicate themselves in the most effective and strategic ways. He explains the gap between creativity and strategy is often too large and therefore business are suffering. The left and right brain are not working together.The answer to the mile-wide gap? Neumeier argues it is the charismatic brand. He explains getting this brand requires 5 disciplines: Differentiate, Collaborate, Innovate, Validate, Cultivate. The entirety of the book is unpacking these disciplines and applying them to real-world experiences.The down side to this book is the examples are not all relevant; many of the examples are outdated. For example: he referenced on page 97 how web pages cram too much data on the home page and are unappealing to read. However, the majority of todayâ€™s web pages are specifically designed with ascetics and simplicity in mind. He also mentions technology phobia and the fear of web design, while in todayâ€™s world that is not the case.Overall, the application of the 5 disciplines are relevant in any persons context, despite some of the outdated references. The book is marketing heavy, but does not present itself with advertising jargon; he is not writing exclusively to advertisers or business executive, but to a much larger audience. Although it is marketing heavy, it is still applicable to the common man.The best part of the book is the design and style. He writes with simplicity in mind. He expresses his points clearly, with examples, and clarity. Neumeierâ€™s packaging of the book is a manifestation of his own beliefs. It goes against the grain of the typical book layout; presented with lots of pictures, large fonts, creative sayings and captivating graphics. The book is like none I have seen. He implements two 2 of the 5 disciplines: differentiated and innovative. Must read for anyone wanting to better communicate their product.

The book starts off with a bang and really grabbed my attention throughout the first half. After that the book fizzles out a bit and the information starts to lose some of its glimmer. The Brand Gap prides itself on being such a short title about a large subject. Well, I think the book could have been even shorter. It reads like a bloated blog post and interjects random visuals that are only sometimes helpful.The Brand Gap is also quaintly outdated. At one point the author talks about how most websites are poorly designed and shows an example of something ala 1998. Well...A LOT has changed since this book was published (2006) and there are numerous examples of gorgeous, and useful websites on the market today. Granted, there's lots of bad design out there, but things have, and are, getting better.A particularly embarrassing example is the author's use of Amazon's market share to elucidate his point about creating a focused brand. He gloats about Amazon losing 30% of it's market share after extending it's repertoire beyond books. Well guess what...the joke is on us now. Amazon magically broke the curse of expansion and their sales have risen 219% to $34.2 billion between 2006 and 2010. This NEEDS to be addressed in the book, otherwise the author's use Amazon's statistics is simply misinformation. It takes away a lot of the books credibility.And speaking of credibility...For a book that stresses the importance of design and aesthetics, it needs to take a look in the mirror. The typesetting in the book is "horsey" and wouldn't even be acceptable in a first-semester graphic design course. Sure, I'm splitting hairs here, and most people wouldn't notice the typographic nuances, but a book that is half about design needs to take things like this seriously. It's ironic that the author claims that aesthetics build trust, however his own book leaves a lot of aesthetic loose ends.The book is littered with many "a-ha" moments and interesting tidbits, but I don't feel like I have much more of an understanding of branding than I did before I read the book. It's a fun read, but nothing I would say anyone absolutely had to read.

There's some good reasoning in here. It's not always great though. A lot of it is just dated. When the author refers to the theme from United Airlines who used to use Rhapsody in Blue (the song), many people wouldn't get that since it's fairly an old campaign. Some of the ideas don't seem very original either. That might be because the book is now 12 years old and some of the ideas have become standard.Overall it's a short (very short) read on branding that would be good for a beginner to read, but would likely be old news for someone who has read much about branding.

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